Thursday 12 June 2008

Research Firm Launches National Music Video Contest for Election '08 on June 15

- Winning Republican and Democratic Video Each Receive $5K -

FLEMINGTON, N.J., June 12 -- HCD Research announced today
that it is partnering with the Tribune Company to host Ballads for Ballots
2008, a national music video contest on its mediacurves.com web site and on
the Tribune Company's The Swamp web site. The Swamp is a politics and
government news site/blog and one of the Tribune Company's top web sites.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

Fox Interactive will also be featuring the contest on its national web
sites and examples of the music video entries will be played periodically
on XM Radio.

Americans will be invited to submit music videos in support of the two
presidential candidates or parties. Submissions will be accepted beginning
June 15 on mediacurves.com and conclude on July 25. The first 100 qualified
entries will receive $25 and become eligible for two Grand Prizes of $5,000
for the best Republican and Democrat video.



The contest will work like this:

-- Participants will submit 45 to 90-second original music videos or song
parodies to the mediacurves.com web site. The music videos will
support the Democratic or Republican parties or their presidential
candidates. The videos can be inspirational, fun and humorous.

-- Viewers will evaluate the music videos on mediacurves.com, the Tribune
Company's, The Swamp web site, and other national media outlets. The
top 15 videos for each party will be judged by a panel of noted
political personalities, who will select the top 3 videos for each
party. The panel of judges includes:

Flavia Monteiro Colgan, a Democratic strategist, who is an active
political contributor on MSNBC and a special correspondent for
Extra

Amanda Carpenter, political reporter for Townhall.com and author
of The Vast Right-Wing Conspiracy's Dossier on Hillary Rodham
Clinton

Cathy Allen, president, The Connections Group, Inc. and
co-founder, Center for Women and Democracy

Robert B. Bluey, director of the Center for Media and Public
Policy at the Heritage Foundation

-- The top 3 videos for each party will be studied by mediacurves.com
panelists (a large national panel of opt in consumers) and two grand
prize winners will be selected -- one for each party. Each winner
will receive a $5,000 cash award.

The results of the evaluations will be posted on mediacurves.com and
other national media outlets, during the last week in August.

Submissions of the music videos will begin June 15, 2008 and conclude
on July 25. To register to receive submission information, go to:
http://www.mediacurves.com

The Media Curves web site provides the media and general public with a
venue to view Americans' perceptions of popular and controversial media
events and advertisements.

HCD Research is a communications research company headquartered in
Flemington, NJ. The company's services include traditional and web-based
marketing and communications research. For additional information on HCD
Research, access the company's web site at http://www.hcdi.net or call HCD
Research at 908-788-9393.




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